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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Most Marketing

Most marketing is designed to….

Get attention in the moment.
Make people choose.
Create awareness among many.
Persuade people to decide.

Most marketing is not designed to….

Build loyalty over time.
Make people care.
Create affinity with a few.
Help people to feel good about their decisions.

What makes your marketing unlike most marketing?

Image by Onny Carr.

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