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Good Is The New Average

filed in Brand Story, Brand Strategy, Marketing

Meeting expectations was once enough to mark a business out. If every meal was served piping hot, served in a timely fashion, with a smile—the restaurant owner won. Now, efficiency is expected. It’s the minimum requirement for operating any business.

Good is the new average. Only the exceptional will survive and thrive.
Your goal isn’t just to satisfy customers. It’s to give them a story to tell. What is that story?

Image by Frédéric Poirot

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