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Building A Following

filed in Brand Strategy, Marketing

We’re seduced by the idea that followings and fortunes are made by hastily increasing our visibility on the platform of the day. The truth is the people and brands who earn our attention patiently built their following over time.

It’s the work we quietly get on with when no one is watching that makes people care to connect. Visibility alone won’t get us to where we want to go.

Image by Garry Knight

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