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The Big Bang Is Overrated


When we imagine our ideal product launch we picture attention, applause and armies of customers beating a path to our door. Successful companies hardly ever launch with a big bang. Most hits begin with the slow and steady iteration of a product or service that’s improved by getting it in front of, and in the hands of customers and users.

We make things better by having the patience to tinker at the edges.

Image by Garry Knight

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