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What Outcome Are You Designing For?


If we want to eat healthy food we know we need to get into the habit of buying more vegetables. We also know resisting the temptation to put the sugary snacks we love into the shopping cart is how to avoid eating them. Once the fudge is in the kitchen cupboard, it’s too late. We will eat it. How we configure our environments, both physical and digital, impacts our results.

We get the outcome we design for. Every decision we make has a direct effect on not only the habits we establish, but on the kind of communities, companies and cultures we build. We also get who we design for. The products we sell, the signals we send and the stories we tell are clues to our right customers.

We shape our results by being intentional and working backwards from our desired outcomes.
How are you designing for the outcome you want?

Image by Garry Knight

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