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Which Would You Choose?
filed in Marketing, Storytelling, Strategy
If you could only pick only one of the following, which would you choose?
1. Would you like more people to know about you, your product or service?
OR
2. Would you like your existing customers to be blown away by you, your product or service?
Awareness doesn’t always scale.
But creating difference for your customers—enabling and mattering to people can’t help but lead to growth in the long run.
What are you committing your resources and energy to?