There’s a company here in Perth charging $70 an hour to weed gardens. Just weeding, and perhaps a light trim of garden shrubs. Nothing more. They don’t mow lawns (there are already thousands of guys doing that).

They do the job that nobody else wants to take on. The job that plenty of time poor professionals with a particular worldview need to get done. $70 is a bargain to these people. It’s worth every cent for the feeling they get when they pull into the driveway after a twelve hour day.

The price you charge has little to do with how much it costs to make the product or provide the service.

It has everything to do with the value your deliver to the people who need you enough to care.

Image by Billy Liar.