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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Be That

If you say you’re the biggest, fastest, strongest, cheapest, —————est, then be the biggest, fastest, strongest, cheapest, —————est .

If you say you’re the best then be that.

And the flipside? If you say it, then you set the intention of being it.

Which means you have an obligation to go make it happen.

Image by Nicolas Henderson.

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