Value is what we believe in the moment and not simply a measure of gain, relative to units of currency.
Value is a story we tell ourselves based on what we perceive and what we think is true. Our framing of the value story is the reason that passers by walked past original works of art by Banksy worth over $40,000 each, which were for sale on a stall in Central Park for just $60.
Value is how your customers feel, not what you convince them to think.
Image by Steve Rhodes.