The Secret To Spreading Ideas

I recently had the opportunity to share an idea I care about thanks to the team at TEDx Perth.
The talk went live online two days ago. I hope it helps you to spread the ideas that you care about.




Image by Sally Jarvis at TEDxPerth

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  • chris cole

    Great talk! I will be listening to this a few more times this week!

    • http://thestoryoftelling.com/ Bernadette Jiwa

      Glad it resonated Chris.

  • Sherold

    Bernadette — I loved your Tedx talk. Spot on! Congrats.

    • http://thestoryoftelling.com/ Bernadette Jiwa

      Thanks Sherold.

  • Yoneco Evans

    I’ve already listened to this three times. Excellent job!

    • http://thestoryoftelling.com/ Bernadette Jiwa

      Thanks Yoneco!

  • Thijs

    Great story, good feeling, thanks

    • http://thestoryoftelling.com/ Bernadette Jiwa

      Glad you enjoyed the talk.

  • http://twitter.com/suddenlyjamie Jamie Wallace

    Really enjoyed this, Bernadette. Wonderful use of stories to illustrate your points. I agree that the power lies in being able to influence and change the way people feel, not the way they think. I’ve found, however, that many companies are afraid to tackle the former and feel more comfortable with the latter. They think it’s safer to stick to facts and figures, when what really moves buyers is stories, ideas, and being able to connect on the level of values, not features.

    Thanks so much for sharing this. I now have some great, new examples to bring out when I start that conversation with clients. ;)

    • http://thestoryoftelling.com/ Bernadette Jiwa

      I’m really glad the stories in the talk resonated with you Jamie.
      Thanks for taking the time to share your perspective.

  • http://www.turndogmillionaire.com/ Turndog Millionaire

    Wonderful video and congrats on the talk. Very very cool indeed

    Loved the NYC Rubbish story. Brilliant!

    • http://thestoryoftelling.com/ Bernadette Jiwa

      Thanks Matt.
      Me too!
      Justin is a creative genius.

  • Eunique53

    Thank you for sharing this. You truly motivated me on a day that I was feeling a bit overwhelmed and underproductive. You made me excited to get back out there!

    • http://thestoryoftelling.com/ Bernadette Jiwa

      I’m glad you’re back on track!

  • http://tamishaford.com/ Tamisha Ford

    Aww.…Bernadette — if it were possible for me to love you any more, well.…it’s not. This was fabulous and I loved when you said “you can’t change the world with your idea in isolation — you need to bring people along with you.” This is truly what makes an idea matter — the fact that people and hearts and emotions are attached to that idea. Brilliant. So inspiring. You did fabulous. :-)

    • http://thestoryoftelling.com/ Bernadette Jiwa

      Thank you Tamisha, that means a lot coming from you.

      I can tell you it’s not easy to ignore the timer counting down and to hold onto the message you want to share at the same time!

      • http://tamishaford.com/ Tamisha Ford

        Haha. I actually understand that. I used to be a song leader a few years back, and they had a timer on the back wall. I always HATED that — I hated being held to someone else’s agenda when I have something to say. lol.…

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