By most conventional measures of success Uber is a great company. From a standing start in 2009 to a valuation of $70 billion early in 2017, the ride-hailing app has become the most valuable private technology company in the world. Uber has achieved the kind of growth many companies dream of and yet the recent string of scandals tell the story of a company culture that’s broken. We frequently witness similar missteps like the Volkswagen emissions scandal and United Airlines passenger abuse in companies that are striving for our current narrow definition of greatness.

In our Western world of abundance and privilege greatness is a game of comparison that drives us to achieve more. Bigger wins, more sales, rising revenue, increased market share, growth, scale, power and influence. Permanently higher highs that inevitably end in compromise. We have created a culture where we’re not winning unless someone else is less than or losing. It’s time for a change.

While it seems like a daunting task, it’s possible for us as individuals to redefine greatness by changing how we measure success—by replacing our winner-takes-all worldview with one that requires us to question if we’re doing work we’re proud of. We each get to choose what it means to be great again. Moment-to-moment and day-by-day we can deliberately decide only to do the things we’ll be proud to have done and to create the future we want to see.

What did you measure today?

Image by Pablo Ricco.