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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Problem/Product Fit

Before you write the code, buy the domain name, design the logo, rent the office space or print the business cards ask yourself these questions.

5 questions for every entrepreneur to answer

1. Who is your customer?
2. What does she want to do, but can’t?
3. How exactly does your product or service help her?
4. Why will she choose your product or service above your competitor’s?
5. How (in words and actions) will she tell people about it?

Don’t start with your product road map—start with your customer’s story.

Image by Tina Leggio

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