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You Are Not Apple, And That’s No Excuse


“That’s all very well, but we are not Apple,” says every CEO and entrepreneur, when a well-meaning colleague gives another Apple best practice example as a possible way forward.

No, you are not Apple and you don’t have to be.

There are a million ways to do meaningful work.

Owning the fact that it’s possible is how you begin.

Image by Steve Rhodes.

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