“An inspiring read and a truly powerful tool. Bernadette is a rare find – she doesn’t just know what she’s talking about, she’s not afraid to stand for why it matters.”


Marketing is not a department — it’s the story of how you create difference for your customers.

Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. Learn how to recognise opportunities that create value and to develop products and services that people love.

“This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.“

—Author of All Marketers Tell Stories

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The Fortune Cookie Principle

“This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else.”

—Author The Icarus Deception

It’s not how good you are. It’s how well you tell your story.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time you gave your customers a story to tell? The Fortune Cookie Principle will show you how.

“I so wish I had read book two years ago. It would have saved me a lot of money, time and anguish.
You need to get your story right first. People listen to stories and they remember and retell them. I think the best product in the world is still lost without a story. Everyone with inferior products seems to be able to shout louder and have a bigger marketing budgets. If you have the better story you don’t have to shout, you just have to tell it to the people that it matters to, those are your customers.
I can’t rate the book highly enough. Calling it an eye opener doesn’t do it justice.“


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Make Your Idea Matter

“A little book with a very big message.
Your idea is worth a great story, well told.”

— Author of All Marketers Tell Stories

The path to success is littered with great ideas poorly marketed. Don’t let yours be one of them.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands & anyone with a great idea, who knows that to stand out in today’s noisy world they need to tell a better story.

“I’ve read both of Bernadette Jiwa’s books in two days they are both that epically awesome! Don’t shower or shave etc, just read. Now.“


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