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Where Big Ideas Begin

filed in Brand Strategy, Marketing

Big ideas never start with a big idea—they start with a small problem, impacting a lot of people, that no one has worked out how (or cared enough) to solve.

Slack, Powerwall, Instacart, iTunes, GoPro, Simple and on and on, fall into this category.

You have to name the problem before you can begin to create the solution.

Image by Active Steve.

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