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What’s The Point?
filed in Marketing, Storytelling, Strategy
Business isn’t about transactions and giving people the thing they want. That box of chocolates, an upgraded phone or the business class flight.
And marketing isn’t about selling them your facts.
It’s about giving people a story to believe in and one that they want to tell. Just like Evan’s.
(Take the two minutes to watch the video below, it’s worth it!).
The point is to take your customers on a journey to where they want to go.
Even if that’s almost to the end of the world.
Image by Palo.