Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Create What People Want

When Ken and Nick lamented the passing of old-style pastrami and then decided to do something about it, they probably had a hunch that there were people who felt just like they did. Once they set to work tasting and testing and re-inventing the ultimate American comfort food they knew they were onto something.

Their artisan pastrami took them from a little farmer’s market, to a standing room only brunch at Ken’s old restaurant, to their hugely successful delicatessen called Kenny and Zuke’s.

Kenny and Zukes succeeds by creating what people want, by making food their customers will love, not by trying to make customers love their food.

It’s far easier to remind the right people of what they love, than it is to make everyone and anyone fall in love all over again.


Image by Allison O’Connor.

gift icon
Share this article