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The Cost Of Interruption

The web design firm can access thousands of contact details for newly registered domains each day. It’s easy from there to hire a bunch of poorly trained phone operatives (who are overqualified to do soulless work but need the money) to interrupt people.

It’s possible to scrape, buy, trawl and interrupt a thousand people for next to nothing. What are we losing the opportunity to work on doing better by reaching for the lowest hanging fruit?

We count the cost of converting a prospect to a customer.

We rarely count the cost of treating people like ‘prospects’.

Image by Sullivan Gardner.

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