Posts Tagged ‘worldview’
The Fortune Cookie Principle™
Every idea, innovation, product and service has two elements. The cookie…. the commodity, the utility, the tangible, the facts, the logical benefit. The cookie is the thing you put in the shop window which has a fixed inherent value. Then there’s the fortune, the intangible part of the product or service which is where the…
Read MoreThe Hard Part
The hard part of becoming a personal trainer isn’t learning which muscle does what. There are plenty of study guides and anatomy books to help an aspiring trainer to get a Certificate IV in Fitness. No, the hard part is the art of telling a story that people you hope will sign up for your…
Read MoreTomorrow
Tomorrow there will be another social network to choose from. Tomorrow your competitors will be selling a similar app. Tomorrow there will be ten more books to buy at the bookstore. Tomorrow you’ll get to inbox zero. Tomorrow interest rates might come down. Tomorrow you’ll know for sure. Tomorrow there will be another podcast to…
Read MoreThe Elephant In The Room
John (not his real name) was discussing the features and benefits of a new product he’s bringing to market with me yesterday. He had a niggle, a way which his product worked that other products in the same category didn’t. An elephant in the room. He wondered if this might be a problem. What if…
Read MoreA Better Way To Say It
There’s a little funeral chapel a few kilometres from where I live. A place that’s a far cry from the draughty stone churches I remember from my childhood in Dublin. A beautiful warm room with skylights that allow the sunshine in. It’s surrounded by bush and a cemetery where kangaroos roam and eat the flowers…
Read More6 Questions Every Startup Should Ask
1. What problem are we solving? 2. What need are we fulfilling? 3. Who are we solving the problem for? 4. How are we least like the competition? 5. How do we tell that story? 6. Why this, why us and why now? What questions have you asked yourself? Image by dasmart.
Read MoreThe Shortcut
The secret to overnight success is that there is no such thing as an overnight success. Here’s the formula. DO GOOD WORK x TIME = OPPORTUNITY TO SUCCEED This is how a self-published Kansas mother of three became the number #1 Amazon Business Bestseller in a week when ‘online influencers’ backed by big publishing houses…
Read MoreThe Story Is Your Advantage
“Whoever tells the best story wins.” —Annette Simons This is the whole truth, and it scares all kinds of people, from creators to scientists, fledgling entrepreneurs to established brands. The best man doesn’t always win. It’s not enough to be bigger or better, and that frightens us because our understanding of the world comes from…
Read MoreJust Because You Can Doesn’t Mean You Should
The tiny suburban cafe is full to bursting every day. It’s become more than a cafe really. The early morning cyclists punctuate the end of their ride at the tables on the pavement outside. Their last stop before heading off to work for the day. It’s the place where young mothers grab a takeaway coffee…
Read MoreHow To Get To Do The Things You Want To Do
The best way, the only way in fact, to get from where you are to where you want to be is to begin. You get to do what you want to do by doing it. Maybe not all day every day at first, but it’s easier than ever now to start. Decide what you want…
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