Posts Tagged ‘value’
If You Want To Be Noticed, Start Noticing
We’re always looking for ways to get our customers to notice us. We spend time thinking about what new marketing channels we could explore. We work on strategies to get us more exposure. We test tactics that might improve our reach. What would happen if we shifted some of our energy to noticing our customers?…
Read MoreA Word About Product Market Fit
Successful businesses do great work for good customers.
Read MoreWhat Stories Are You Forgetting To Tell?
Often our best stories are the ones that seem insignificant to us. We take the things we do well for granted. We forget that what’s simple to us might be insightful for others. We become accustomed to doing the work without celebrating or showing the results. And that’s a problem. If we don’t articulate and…
Read MoreThe Power Of A Shared Narrative
Many shoppers wandering the department store on Saturday are browsing. Some are buying. Most people the menswear assistant offers to help, decline. But one or two ask if a particular shirt or jumper is available in their size. The response depends. It depends on three things—the stock levels, the training the sales team received, and…
Read MoreWhat Can You Learn From Your Competitors?
What’s the story your competitor doesn’t want to tell?
Read MoreThank You For Your Work
We can be more grateful customers and build the kind of organisations that create them on purpose.
Read MoreYour Company Needs A Strong Strategic Narrative
A strong strategic narrative enables us to prioritise the opportunities, plans and behaviours that align our vision and values with our customer’s unmet needs.
Read MoreGood Stories Drive Great Strategy
Successful brands have a great story long before they have a grand plan.
Read MoreThe Power Of Brand Energy
Brand energy builds brand equity.
Read MoreBolder, Braver, Better Marketing
Is your marketing mindset limiting your ability to connect with and serve your customers better?
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