Posts Tagged ‘truth’
Good Business Is Always A Matter Of Attitude
We’ve been using the same painter and decorator for years. He’s been with us amid the chaos of three moves and two home renovations. Tom was a young, ambitious bloke when we first met. He was keen to offer a better than average service and at age 25 his goal of doing that was paying…
Read MoreDon’t Change Your Pitch, Understand Their Story
Back in the days of stay-at-home Mums and morning newspaper deliveries, a memorable tagline on the box (or a coveted toy inside), was enough of a sales pitch to sell us a ton of breakfast cereal. Frosted Flakes were Grrreat because Tony the Tiger said so. And if Neil Armstrong, Buzz Aldrin and Michael Collins…
Read MoreFear, Procrastination And Getting Runs On The Board
I recently met with a super-smart friend who has an important idea to share with the world, she had three questions about how best to get that idea out there. I had three answers that might help you to get your ideas out there too. Q. What’s the best process for doing xyz? A. The…
Read MoreWhat Gap Is Your Business Closing?
Business is all about closing gaps. Closing the gap between aspirations and attainment, intention and achievement, between wants and experiences. Products and services can also close gaps between needs and functionality, innovation and utility, feelings and facts. But perhaps most importantly, what you do closes the gap between dreams and reality, loneliness and belonging and…
Read MoreAre You Ready To Tell People About You?
Have you ever come away from being asked the, ‘so, tell me about you’ question in a professional setting and felt like you nailed it—even just a little bit? How do you sum up the essence of who you are, what you stand for and what you’re capable of without sounding like an over-rehearsed egotist,…
Read MoreAll Of The People, All Of The Time
All around us big vanilla businesses and corporations are struggling to understand how to connect with customers and give people what they want. Businesses like McDonalds are ‘resetting’ and trying to find new ways to improve speed and affordability of their core offerings. Their strategy is to become even faster and cheaper. Meanwhile Mexican food…
Read MoreFreedom Is Something You Make
When I was growing up (and maybe when you were too), there were two ways you could earn a living. You could have a job, or have a business. Two clear choices, work for a boss, or be the boss. Career guidance advice went something like this… “Get good grades, to get a qualification, to…
Read MoreThe Marketing Shortcut
The fare on sale at the coffee window of our local cafe changes each morning. On Monday homemade protein power balls and muesli bars are strategically laid out to fend off the regret of the weekend’s indulgences. On Tuesday it’s fruit filled muffins and by Friday we’re splashing out with a chocolate covered something. All…
Read MoreWhy This And Not That?
Why do some shoppers choose to pay $3.48 for a 500g bag of Quaker oats when they can buy a kilo of supermarket own brand oats for $3.29, which works out at less than half the price? Why do we feel better as soon as the doctor, armed with nothing more than a lolly stick…
Read MoreThere’s More Than One Way To Tell Your Story
In 2004 Chanel paid $33 million for the production of a two minute film which became the most expensive advert ever made. In a post GFC economy that figure seems shocking, but Chanel is one of the most valuable global brands. They have the marketing budget and they’re not afraid to use it. Dropbox was…
Read More