Posts Tagged ‘success’
The First Step To Overcoming Any Business Challenge
Six months ago Melissa invested her life savings in establishing an online store. Sales are not going as well as she’d hoped. When Melissa isn’t making or photographing products and uploading them to her store, she’s worrying about generating more sales. The time she spends worrying and reacting to her anxiety in the moment doesn’t…
Read MoreTalk When Your Customers Are Listening
The Content Marketing Institute recently reported that Fortune 500 brands were missing an opportunity to increase engagement with Instagram followers because of the timing of their posts. It stands to reason that we have a better chance of being heard by our customers at times when they are listening—not when it’s most convenient for us…
Read MoreTrue Advantages
If I asked you to list the advantages any global brand has over its competitors you’d likely think of things like access to capital, distribution networks, and other resources that the average business doesn’t have. But these brands are the outliers. When it comes down to it, most businesses have access to similar resources, raw…
Read MoreEverything To Everyone
While I was consulting with a client last week we got talking about people who had built powerful personal brands and the reasons for their success. When we stopped at one in particular, her reaction was immediate. “I don’t like him.” she said, as her nose wrinkled. Of course, she has never met this person,…
Read MoreThe First Rule Of Increasing Brand Awareness
Sustainable growth is the goal of every business and conventional wisdom tells us that in order to grow we need to command more attention. Ironically, when we begin thinking about how to increase brand awareness we often shift our gaze internally. We work on differentiating from our competitors. We articulate whatever we believe our edge…
Read MoreWhy Startups Fail
Take a look at this list of reasons startup founders give for failing. These are just some of them. The cost of customer acquisition, ahead of its time, wrong positioning, not enough income, no problem solution fit, wrong target market, low customer adoption, too early, not enough demand, no real audience and too much ego.…
Read MoreThe Simplest Way To Improve Your Sales Copy
I was at the local garden centre on Sunday. There amongst the shrubs, trellis fencing and climbing plants was a comfortable-looking, but otherwise, unremarkable garden chair with wooden arms. Unremarkable that is until you read the description on the flip side of the $300 price tag. “Meet the Gin & Tonic Chair. The world’s most…
Read MoreAre Your Marketing Goals Aligned With Customer Objectives?
As marketers, we often skip the important step of assessing our marketing goals against customer objectives. As a consequence, we fall in love with our message and forget to question what it is the customer needs to know or wants to hear. It’s not hard to check if this is true of your company—simply answer…
Read MoreThe Difference Between Saying You Care And Caring
I’m not sure when we became defensive about customer care became. I suspect it might have been when we began to put more distance between the customer and us. In the days when there was a cash register that rang with ‘real money’, when we sold eye-to-eye and transacted hand-to-hand, instead of digitally, we had…
Read MoreThe 12-Word Strategic Plan
Have you ever found it difficult to plan, communicate or execute on a project, idea or strategy? This 12-word framework will help you to get clear on where you’re headed and why—enabling you to lead yourself or your team and achieve your objectives. It works for projects big and small, both personal and professional. Use…
Read More