Posts Tagged ‘success’
Are You Measuring What Matters?
The cafe owner thinks that what’s most important is getting customers seated and served quickly. Because she believes her customers simply value tidy lines and orders pushed through, she creates standards and KPIs. She measures things that enable her staff to tick boxes and make them look hunted. The truth is people don’t visit her…
Read MoreThe Difference Between Traffic And Visitors
When you optimise your website for “traffic” are you doing your best work? Working out how to get “traffic” to find you is a tactic, that anyone with better technical support than you can win at. Giving “visitors” a reason to stay, means having a strategy for creating great content that can’t be easily duplicated.…
Read MoreIf Only You Could Write Like Malcolm Gladwell
WANTED “A professional writer talented in non-fiction storytelling with a passion for the topics of startups, social entrepreneurship, cutting-edge science and technology, and the psychology of the crowd, capable of crafting non-fiction pieces that are captivating and massively popular (think Freakonomics or The Tipping Point) Location: Los Angeles or telecommute To apply: provide your resume…
Read MoreThe Internet Is Not A Shortcut
Here is the cold hard truth about the Internet, viral marketing and the way to make your ideas matter. The Internet gives you a million and one chances to amplify what’s great about what you do. It doesn’t actually make your idea better. 70,000 people found Philippa on Instagram. She was an amazing visual storyteller,…
Read MoreThe World Is Your Focus Group Now
Think about every conversation you overheard today. It may have been on the train, in the coffee queue, or while you waited in the hair salon. You know, the one where the guy on his mobile explained loudly that his taxi hadn’t turned up. Or when forty something Sarah confided how stressed out she was…
Read MoreThe Magic Of Making It Up As You Go Along
In Robin Sloan’s Fish: a tap essay, he asks what it means to love something on the Internet. Liking with a single click of the mouse is not the same as loving. To love something means to be moved enough to want more. It means to go back, retrace your steps, to linger. Yesterday I…
Read MoreThe Art Of Giving People What They Really Want
The group fitness instructor at our local gym is exceptionally good at giving people what they really want. During a tough early morning Pump® session he doesn’t talk about resting heart rate or thermogenisis. Duane punctuates those last thirty seconds of effort by telling us that this is how we’ll get Michelle Obama arms. So…
Read MoreHow To Standout
Care more. Do what you say you’re going to do. Stand in other people’s shoes. Solve problems. Fix what’s broken. Change how people feel. Create what you want to see in the world. Don’t wait for an invitation. Think beyond what’s possible. Get over your fear. Act. Rinse and repeat. Image by EIO.
Read MoreHow Coffee Became As Seductive As Diamonds
I have no idea how this happened, but twenty five years ago when my husband and I were choosing my engagement ring on student budgets, I found myself inside a tiny strategically lit room with a £20,000 ring on my finger. £20,000 was enough to buy a house in Dublin in those days. Fast forward…
Read MoreWell-Designed Moments Build Brands
That moment when the airline tells you that lost luggage is just a fact of life, or the sales assistant can’t exchange a faulty shirt on the spot because of company policy is a crack in the foundation of the brand. In that moment you begin to disconnect and feel like you don’t belong. Every…
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