Posts Tagged ‘success’
Why Startups Stall
It’s easy to start something today. Now that the gatekeepers are leaving their gates and the barrier to entry is lower than ever, anyone with an idea and an Internet connection can start a business. You don’t need a big staff on payroll or a factory to get the work done. So more people are…
Read MoreA Reason To Decide
She spotted the black dress just as she was about to give up. It was perfect. She imagined how it would cling in all the right places at the party on Friday night. And how she would feel when he spotted her across the crowded room. The reason you buy the dress isn’t the same…
Read MoreWhy Bother?
Why bother having a customer care line that informs of a thirty minute wait and asks people to call back later? Why bother selling an awards based credit card, then capping the points your customers can earn? Why bother creating cheap for the masses, when you can deliver quality to the few? Why bother saying…
Read MoreDon’t Worry So Much About Awareness
Just the thought of the kind of marketing dollars the big brands will have invested in advertising for the Olympics is enough to make my eyes water. The result, millions of dollars worth of beautifully shot, feel good commercials that probably won’t sell many more phone plans or gold cards. Awareness, not sales is their…
Read MoreHow To Attract More Of The Right Customers
How can you attract more of the customers you want to work with? Easy. Tell people who you want to work with. Tell them with your pricing and your website copy. Talk about your values. Frame your scarcity. Don’t be afraid to spell it out. When Tiffany & Co (who position themselves as the world’s…
Read MoreWhen Will You Draw The Line?
When my mother left school aged just 14 she was sent to the Royal Candy sweet factory, to dip caramel by hand into big vats of icing, (pink or white). On the evening of her first day she told her widowed mother (who was raising 11 children single-handed), that she hated it and she wasn’t…
Read MoreApple’s Not-So-Secret Marketing Secret
Why would anyone buy a 13 inch MacBook Air? Why not buy the Pro? It’s faster, has more memory, it’s actually only 700 grams heavier and .7cm thicker (or 2.4cm ‘thin’ in Applespeak) and it costs exactly the same. Why pay a chunk of cash for less of something? When I asked my Twitter friends…
Read More20 Questions To Answer Before Asking How Much Money Can I Make?
1. Why do I want to do this? 2. What do I care about? 3. What brings me joy? 4. What am I good at? 5. What’s scarce? 6. What problem can I solve? 7. Who needs me? 8. How can I make a difference? 9. How can I deliver value? 10.What can I change?…
Read MoreWe Don’t Have To
We arrived at the restaurant right on time, because we knew they needed the table by 7pm for the next booking. The waitress forgot to smile as we pushed open the door, where the sign still read ‘closed’. “We’ll be open in three minutes!” she barked. Oh. The smile never made an appearance. But that’s…
Read MoreThe Sure Thing
If you’ve ever watched surfers you’ll know that they spend far more time reading the waves, than riding them. And despite all of the waiting, watching and experience, they still sometimes choose the wrong wave to ride. In the end they take their best guess, commit and go. And so it goes for ideas too.…
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