Posts Tagged ‘strategy’
Balancing Wants And Needs
On a normal day, our local supermarket stocks fifty different kinds of pasta. Right now they’re stocking two. On a normal day, customers would complain bitterly about the lack of choice. Today they’re grateful to leave the shop with two boxes of a brand of penne they’ve never tried. What we’re witnessing in real-time as…
Read MoreWhat Can You Do Now?
Julie has been running her local florist business for five years. She’s built up a reputation with the people in her suburb, who regularly pop in when they’re walking past to buy flowers and plants that brighten their homes and their lives. While new single bunch, online flower delivery services blossomed, Julie made the decision…
Read MoreOn Resourcefulness
When things don’t go according to plan. Remember this isn’t the first time you’ve had to change course. Make a list of all the other times you pushed through. Remind yourself of the skills and strengths you previously called on in challenging times. Tell yourself those stories today. They will stand you in good stead…
Read MoreBuild a Reputation
My friend Anna has been going to the same hairdresser for ten years. She’s never trusted anyone else to cut her hair in all that time. Now though, she has no option because her stylist just had a baby, and she’s on maternity leave. When Anna sat in the new stylist’s chair, she was so…
Read MoreWhat Separates This From That?
When we’re not simply driven by price how do we choose what to buy? We tell ourselves a story about quality, design, durability, or provenance. But often as we rationalise about the advantages of one product or service over another, the differentiator we perceive is the degree of love and care that’s gone into making…
Read MoreIn Praise Of Incrementalism
One of my favourite TV programs, when I was young, was Columbo—which followed the sometimes scruffy, seemingly absentminded, always polite, homicide detective, who solved murder cases in Los Angeles. What struck me about Columbo was the stepwise way he made progress towards solving the case. He wasn’t necessarily looking for the big breakthrough, he was…
Read MoreGiving Attention Vs. Getting Attention
The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considerable amount…
Read MorePowering The Future
The leaders of this business must plan for the future without depending on it, by it’s getting closest to the people they want to serve.
Read MoreThe Best Laid Plans
This day ten years ago you probably had plans in place for the year ahead. Maybe you achieved some of those goals in 2010. But I’m guessing that you could never have planned for some of the unexpected events, opportunities, twists and turns of the decade you’ve just lived. It turns out that it’s harder…
Read MoreGap Bridging
What gap does your product or service help your audience to bridge?
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