Posts Tagged ‘steve jobs’
5 Reasons Microsoft Failed To Compete In A Post iPhone World
Soon after Apple launched the iPhone in 2007, Microsoft’s then CEO Steve Balmer gave this short video interview. In two minutes he shed light on Microsoft’s business strategy which gives us some clues as to why Apple would dominate over the next seven years. 5 Strategic Mistakes Microsoft Made Post iPhone 1. Competing on price.…
Read MoreHow Apple Succeeded, While Others Failed
When Apple designed their first store, they made sure that over half of it was dedicated to what they called, ‘solutions’. The store wasn’t stacked ceiling to floor with inventory, instead it was a wall-to-wall space of discovery. While most retailers were showing people what they had in stock, Apple was showing people what their…
Read MoreDon’t Make Things That People Want
On a gorgeous hot summer day at the beach you might kill for a Mr Whippy ice cream cone. But no matter how much you wanted an ice cream today, even if that ice cream was the best you’ve ever tasted, you probably won’t give Mr Whippy a second thought tomorrow. Why is that? When…
Read MoreThe Elephant In The Marketing Room
“Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think” —Jill Bolte Taylor I was raised in Dublin, the storytelling capital of the world. There is no place on earth that is more hardwired for story than Ireland, home of Guinness and oversize teapots. Wikipedia…
Read MoreThe Most Powerful Person In The World
During the summer of 1994 while on a lunch break at his new company NeXT, Steve Jobs struck up a conversation with some of his team in the lunch room about power. Here’s what he told them. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda…
Read MoreMarketing Is All About Values
In 1997 Steve Jobs was unhappy about how much Apple was spending on marketing and about the message the company was communicating. He realised that in an increasingly noisy world the chances for any company to be remembered were diminishing and that Apple needed to get really clear about what it was they wanted people…
Read MoreConnection Vs Attention
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow…
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