Posts Tagged ‘spreading ideas’
How To Get To Do The Things You Want To Do
The best way, the only way in fact, to get from where you are to where you want to be is to begin. You get to do what you want to do by doing it. Maybe not all day every day at first, but it’s easier than ever now to start. Decide what you want…
Read MorePractice The Art Of Making People Matter
Walk along any suburban street. Sit in any cafe. Listen to telephone conversations at the airport lounge. Here’s what you’ll find. Everyone is having the same conversation. The early morning gym junkies, the startup hub members, the mothers catching the train to work, the fathers in the book store and the teens glued to their…
Read MoreGreat Marketing Is Baked In Not Sprinkled On
The most common misconception in business is that you should work on your idea now, and add marketing later…. when you’re done. Marketing is not just the icing on the cake, or the sprinkles on the top. Marketing is the whole cake. The quality of flour you use. The lightness of touch of the baker.…
Read MoreStand Out By Telling A Better Brand Story
The summer of 1980 was a terrible time to own a hair salon on Sydney’s Queen Street. The mile long suburban street had over twenty salons to choose from, and haircuts that were once $20, had been steadily knocked down a dollar at a time by each salon in turn. The first salon to discount…
Read MoreBusiness Would Be Great If It Weren’t For The Customers
There was no doubt that I could have chosen a better time to go shopping for special flowers, than first thing on Saturday morning in early Spring. The lone florist reluctantly came out from the back room to ask how she could help, then let out a sigh when she realised it wasn’t going to…
Read MoreWhat The Waitress Remembered
My name. To look me in the eye. How I like my coffee. That her smile could brighten someone’s day. To make a difference. That giving a damn is seriously underrated. To hope to see me tomorrow. Not to hide behind the rules. To love her job. That what she does every day matters. Image…
Read MoreGive Them A Reason
Half of the products in your pantry now have a ‘like us on Facebook’ icon on the label. Why should you like a brand of mass produced honey on Facebook? Why does the brand manager think you should care? Marketing is about doing great work that gets noticed. It’s about giving people a reason to…
Read MoreMake Your Idea Matter
Make Your Idea Matter is finally available to buy on Amazon. Thanks to the people who bought the book yesterday it bagged a Top 3 spot on the Amazon Bestsellers list overnight! It’s taken most of our Australian winter (or your summer), to simply get the book edited, formatted, designed and ready for publication. We’ve…
Read MoreThinking About How People Feel Vs Making People Do
Every one of us is a marketer. We spend our days persuading people to do what we want them to do. “Buy now.” “Click here.” “Please retweet.” “Only 5 4 left.” “Don’t drink and drive.” “Eat your greens and you’ll grow big and strong.” My friend Mark and his wife Cindy own and run a…
Read MoreHow To Start Something
1. Make a plan. A physical plan. Get the ideas out of your head and onto paper. 2. Create a deadline and stick to it. Add the action steps that take you from where you are now to where you want to be. 3. Share your goal, or don’t. Being accountable to someone other than…
Read More