Posts Tagged ‘spreading ideas’
Winning In The Difference Economy
I’m not sure what department stores look like on a Tuesday afternoon in your neighbourhood, but in mine they are like ghost towns. Whole floors full of stock that changes with the seasons waiting to be bought by someone (they don’t know who), who happens to stop by. We all know the stories of the…
Read MoreWe Need To Stop Telling Customers What We Do
I’m driving along behind the white Ezy Tiles van, when we stop at a red light and I get close enough to read their sales pitch, which is an image and a single line. The picture is of three guys wearing dust masks that look like something you’d see in a documentary about chemical warfare.…
Read MoreBlog Comments: Strategy Or Tactic?
The opportunity to reach out and literally touch people all over the world with words still feels like a miracle to me, even after three years of blogging. A millennial who regards Internet connectivity like oxygen would wonder what on earth I’m talking about. If you’ve lived life without an Internet connection you’ll probably understand…
Read MoreGreat Content Marketing Doesn’t Feel Like Marketing.
“You have more chance of summiting Mount Everest than getting someone to click on a banner ad.” —Jonathan Perelman VP at Buzzfeed Getting the word out about your products and services can feel a bit like an Everest expedition. You and I know that traditional advertising doesn’t work anymore. We’ve known from as far back…
Read More5 Reasons Microsoft Failed To Compete In A Post iPhone World
Soon after Apple launched the iPhone in 2007, Microsoft’s then CEO Steve Balmer gave this short video interview. In two minutes he shed light on Microsoft’s business strategy which gives us some clues as to why Apple would dominate over the next seven years. 5 Strategic Mistakes Microsoft Made Post iPhone 1. Competing on price.…
Read MoreDo You Have A Human Business Strategy?
When I was a little girl buying new shoes was always an event. We went to a local shoe shop, the one that advertised the credentials of their ‘specially trained fitters’ in the window. We patiently waited our turn for the magic that was about to happen. This usually involved a matronly woman and what…
Read MoreThe Most Dangerous Thing About Your Competition
….is your obsession with them. Yes, we live in a giant digital goldfish bowl. This makes it possible to get stuck watching and worrying about what our competitors are doing. Almost every move they make, every accolade, acquisition and award is there for the world to see. It’s far more productive and more profitable to…
Read More10 Ways To Stand In Your Customer’s Shoes
When LEGO was developing a castle play set they brought fans of all ages together to get feedback. The adults loved it. “But where’s the dragon?” the children asked. The adults explained that there were no dragons in Medieval times. “Where’s the fun in that?” the kids replied. So, the dragon was born. What we…
Read MoreHow To Get The World To Beat A Path To Your Door
Traditional marketing in essence has been about doing something today in the hope that your business will reap the rewards in sales tomorrow. The marketer then has her eye firmly fixed on the future. Asking the question, ‘what do I need to do to get us from here to there?’ And yet the best marketing…
Read MoreThinking About Your Assets
Take a blank page. Draw a line down the centre. On one side list your tangible assets, things like stock, equipment, products and your website. On the other side make a list of your intangible assets, stuff like intellectual property, trademarks, brand names, the skills of your team, your customer database, reputation and the trust…
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