Posts Tagged ‘spreading ideas’
The Flipside Of Persuasion
Sales and marketing are as much about understanding as they are about persuading.
Read MoreOne Chance
How would things be different and better if we acted as if every chance to do the right thing was our first, last or only one?
Read MoreReaching Resonance
The impact you make will depend on your ideas resonating with the right people—not just reaching the most people.
Read MoreWho Do You Want To Be To Whom?
The key question for all of us, no matter what business we’re in, is who do we want to be to whom? When we lose sight of who we’re in business to serve, and why we lose more than our competitive advantage. We lose the heart and soul of our business.
Read MoreHow Obstacles Create Value
The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.
Read MoreShame About The Weather
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…
Read MoreWhen Marketing Works
Marketing works best when it’s in service of the customer.
Read MoreWhat’s Your Customer Acquisition Strategy?
Successful selling is as much about customer discernment as it is about brand differentiation.
Read More10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Read MorePlanned Progress
If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.
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