Posts Tagged ‘spreading ideas’
The One And Only
Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
Better Marketers Show And Tell
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…
Read MoreBeing Heard Is Overrated
It’s easier to be heard when we shout. But being heard shouldn’t be our ultimate goal.
Read MoreYour Brand Is What You Consistently Do
What you consistently do—every time, without fail, differentiates your business.
Read MoreEarning A Competitive Advantage
Very few new businesses have an unassailable advantage that makes them the only choice for a prospective customer. Most don’t make measurably superior products or own proprietary software. They haven’t patented a secret formula, and they don’t necessarily have more resources or talent than the next company.
Read MoreCompetence AND Character
As individuals and brands, we’re judged by our character, not just our competence.
How does your character differentiate you?
Earned Loyalty
We have the privilege of working to be indispensable to customers and making them feel like they belong—instead of stuck.
True loyalty is earned, not rewarded.
Better Than Maybe
As marketers, if the best use of our resources is to only speak to the people who want to hear from us, then targeting every maybe is not a great marketing strategy.
Read MoreStories Make Us Stronger
We build more resilient families, companies and communities when we know who we are. We get stronger together when we prioritise finding, owning and sharing our stories.
Read MoreMemorable Marketing
Memorable marketing isn’t just about what you say when—it’s about how you act at every moment.
Read More