Every day you delete messages received from faceless SEO companies who have “noticed you could have a lot more hits to your website”. We are often mistakenly led to believe that our biggest challenge is getting more people to pay attention to our products, services or work. Of course, we can game our way to…

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Some of the most sad and frustrated emails I get are from business owners who have invested money to get people to visit their websites. Often they have paid for search engine optimisation or Google AdWords and waited for the traffic to come—which is does, it just doesn’t always convert or deliver the result the…

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Trade shows are interesting. You pay for the opportunity to set out your stall and market your wares to a generic, gender or interest demographic. It’s a game of hope and pitch, with a lot of waiting and rejection in between. For every person who buys something another ten walk past—unmoved and uncaring. Clearly not…

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I want to send some flowers to a friend a few suburbs away, of course I could deliver them myself, but there is something magical about the unexpected arrival of flowers that means I want to have them delivered. And so I turn to Google. After 20 minutes I find myself on page ten feeling…

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A decade ago if you owned the URL wineseller.com and stuffed your website full of keywords you’d won. You can’t earn loyalty in a category today simply by gaming Google because your customers are searching for relevance not just keywords. Ten things to think about beyond SEO. 1. Build a brand not just a business.…

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It wasn’t going to be cheap, but Anna figured that she’d outsource all of her online marketing to a company who knew what they were doing. She’d spent the past two years working really hard to build her service business offline, and was hugely successful at converting customers face to face. Now in a phase…

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