We are acutely aware of what makes us remarkable in the eyes of others. We have learned to live and work by, as Warren Buffet calls it, an outer scorecard—often at the expense and neglect of doing what’s right and what’s right for us.

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Communication is not just an exchange of information, it’s also an exchange of intention. We’re never just speaking or writing the words to be heard, we’re always trying to make ourselves understood.

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How much is an avocado worth? The answer is, it depends. It depends on the season, the stock levels, how much the customer wants it and the context in which they are buying or consuming it. Buy an avocado from the market, and it might be as little as $2.50. Mash it up, serve it…

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There’s a difference between a good story and a great story. A good story gets our attention. A great story changes us. Successful marketing campaigns and brand stories don’t convince us. They move us. A good leader gets our vote, and sometimes, our respect. A great leader gains our loyalty, and often, our love. We…

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When do we know it’s safe to cross the road? How much information do we need about how far away that truck is and how fast it’s going to decide whether to step off the pavement? How much information does your customer need before deciding she trusts you? As people who sell things or ideas,…

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My new book, The Right Story publishes today. I can’t wait to hear how you’re using the new tools in the book to help you craft your messaging and engage more deeply with your customers. The Story Compass is one of those tools in the book. It’s designed to facilitate powerful, purposeful storytelling. It will…

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*The following post is an extract from my new book The Right Story.* Throughout history, the technology of the day has always influenced how its users communicate and share ideas. How we think about spreading ideas is shaped by the resources available to us. How we connect and persuade is affected by the way we…

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Kate Reid wasn’t expecting people to drive across town to wait in long lines when she first started rolling croissants in her tiny Elwood bakery. She wasn’t making pastries for everyone—just for the kind of people who believed and valued what she believes. Everything could have changed when she moved to her-state-of-the-art bakery in Fitzroy.…

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