Connection Vs Attention

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow…

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The Business Plan For The Social Web

The business plan for the social web is….. that you just never know ~ Mark Schaefer I’ve been talking a lot lately about having the courage to bring more of yourself into your work, bio, about pages and your online presence. I’m not talking about the traditional perception that many people have of ‘personal branding’…

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You Are The Map Maker

If you invest in that expensive viral marketing campaign will it definitely work? What’s the formula for blog posts that will get the greatest number of retweets? Which new product or service will make you the most money? Do you know? The truth is that nobody knows for sure what’s going to work. If they…

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The Quest For Perfection Makes You Invisible

One of my favourite times when my three boys were little was baking days. You can picture the scene, sticky, half licked spoons, flour and chocolate chips everywhere. Those baking days taught me a lot about the value of imperfection. When a three year old is making a gingerbread man he doesn’t ever want to…

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Taking Control Of Your Personal Brand

“Today you are You, that is truer than true. There is no one alive who is Youer than You.” Dr Seuss And dead or alive you know that you are going to be ‘Googled’. You may not be able to control what others say about you but you can take steps to tell your own…

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