How often do our potential customers come to us and invite us in? That’s exactly what happens when someone visits an about page, they are asking us to tell them more and most of the time we blow it. We spend billions of dollars and countless hours every year trying to get people’s attention and…

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Have you ever come away from being asked the, ‘so, tell me about you’ question in a professional setting and felt like you nailed it—even just a little bit? How do you sum up the essence of who you are, what you stand for and what you’re capable of without sounding like an over-rehearsed egotist,…

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The days when you clocked in and out, and got paid by the hour for dipping squares of caramel into big vats of icing, (pink or white—a job my mother did for years), at the factory, are largely gone. You don’t get paid for showing up. And yet that’s how many creative entrepreneurs try to…

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WANTED “A professional writer talented in non-fiction storytelling with a passion for the topics of startups, social entrepreneurship, cutting-edge science and technology, and the psychology of the crowd, capable of crafting non-fiction pieces that are captivating and massively popular (think Freakonomics or The Tipping Point) Location: Los Angeles or telecommute To apply: provide your resume…

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If you haven’t read Fascinate by Sally Hogshead go out and grab yourself a copy. In the book Sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the…

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The secret of the most successful brands and similarly the most fulfilled people in the world, is that they know what they’ve got and they are not afraid to show it. They embrace their uniqueness and singular ideas, then tell the best story they can to the right people. Do you? That’s how I started…

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Yes it’s December alright. You know this because your to do list just got longer in all the craziness and extra obligation that is this time of year, (*truth*—however much you love holiday season). You feel it in the tightness across your shoulders and you make room for it, with less sleep every night. Imagine…

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The path to success is not simply determined by the ability to have great ideas. The capacity to understand their relevance in the world, to customers, (real people) and to sell that, is what makes a product, service, cause or idea fly. The MP3 player is one of the best examples of a situation where…

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Why is it that we’ve all got heroes that many of us haven’t ever met? If heroes are just ordinary people who do something extraordinary, how can they be so ubiquitous and uncommon all at once? I think this video goes part of the way to answering that question. That was you when you were…

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Think about an online shopping experience you’ve had lately. If you covered the website header could you spot the difference between Joe Bloggs web design and Blow Joggs website design? Are you so busy trying to be good enough, that you’ve forgotten what makes you unique along the way? Potential customers are looking for a…

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