Posts Tagged ‘mission’
Doing Legacy Work
Legacy work is intentional. Legacy work is what made you get just three hours sleep last night. Legacy work is risky and doesn’t come with cast iron guarantees. Legacy work is the thing that will have meaning when you’re gone. Legacy work has no respect for time or circumstance. Legacy work shoves ego aside; it…
Read MoreThe Idea Manifesto
You will often hear it said that creating a manifesto is a great way to spread an idea. A few months ago I wrote this post about ideas and realised that what we really needed was a manifesto, to illustrate the messy truths and blurred edges of ideas themselves. One of my wonderful clients, graphic…
Read MoreWhy You Should Never Work For Coffee
If you’re a knowledgeable, skilled and gifted freelancer, solopreneur, designer, consultant, coach or someone with something valuable to share, I guarantee that you will get asked this question. “Can I buy you a cup of coffee, then we can, [insert information seeker’s agenda here]?” Don’t get me wrong there is some value in getting this…
Read MorePick Yourself
Do you remember the feeling of helplessness in a junior team line up at school, as one by one the captains and team leaders of the moment chose who was ‘in’? Remember the fear of being last, of not being picked and the feeling of having no control over your destiny. As economies tank, and…
Read MoreCompelling
The path to success is not simply determined by the ability to have great ideas. The capacity to understand their relevance in the world, to customers, (real people) and to sell that, is what makes a product, service, cause or idea fly. The MP3 player is one of the best examples of a situation where…
Read More20 Ways To Tell A Better Brand Story
Customers don’t buy your results, they buy the story about the difference those results will make. So have amazing ideas, make great things but remember to tell unforgettable true stories. 1. Name and claim a new category. 2. Clearly articulate what you do, without being boring. 3. Give people a great back story that explains…
Read MoreThe Cycle Of Striving
Are you stuck in a cycle of striving? Busy brainstorming, creating, iterating, going for it, launching, succeeding and then doing the rinse and repeat routine. Sometimes we get so caught up in our projects and wanting to make everything work, that we forget to stop for breath, or come up for air. We adopt two…
Read MoreYour Mission Statement …
Your mission statement… … is true. … tells people what you do. … is personal and relevant. … talks about what happens today. … looks at what change is achieved because you exist. … stems from real values and reflects what you stand for. … is easily understood by everyone who works for you.…
Read More