Posts Tagged ‘matter’
Values, Choices And Strategy
Sharing your values, and better, demonstrating them to your customers is a smart strategy. How are you doing that in your business?
Read MoreThe Value Conversation
What’s the value conversation your customer is having?
Read MoreReverse Marketing
Who is the antithesis of your ideal customer? What’s the message you’d share to convince that person never to buy from you?
When you can tell that story well, you’ll be something to someone.
Rethinking Customer Loyalty
What if instead of only measuring, rewarding and expecting loyalty, we started measuring how we demonstrate it?
Read MoreMore Vs. Enough
Our culture has taught us that we should multiply our effort to maximise our reward. But a sustainable business—one that is both viable and brings us joy, doesn’t always necessitate exponential growth.
Read MoreSmall Acts Matter
How we serve we serve matters. Our smallest acts have the power to make the biggest difference.
Read MoreThe Power Of A Shared Narrative
Many shoppers wandering the department store on Saturday are browsing. Some are buying. Most people the menswear assistant offers to help, decline. But one or two ask if a particular shirt or jumper is available in their size. The response depends. It depends on three things—the stock levels, the training the sales team received, and…
Read MoreBuild Your Darlings
Build your darlings for the people you care about serving. Those people who will fall in love with how your work enables them to live the lives they want.
Read MoreHow Good Is Your Story?
A good story changes how we think. A great story changes how we feel and what we do.
Read MoreBetter Work Happens By Design
My parents both left school in their early teens. They and most of their peers were manual labourers, who didn’t get to choose the kind of work they did. They worked in factories or on building sites for most of their lives. Work for them was a means to an end—a way to contribute to…
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