When we think and talk about, teach and practice marketing we are often working on the assumption that marketing is one or all of the following: 1. How we make people want things. 2. Tactics, communications or activities designed to get people do what we want them to do. 3. The way we sell something.…

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For many business owners marketing begins with tactics. Someone suggests that printing flyers or making a ‘viral’ video to get the word out is a good idea. Even if the tactic works this time round it doesn’t mean you’ve got a sustainable strategy for connecting with your audience or building your brand. Think of marketing…

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What’s the best time to send a tweet? How do you develop a content strategy? What’s the easiest way to drive traffic to your website? How do you build a great landing page? If you can ‘Google’ the question and get an answer does that give you an unfair advantage over your competitors? Do you…

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