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Why Strategy Must Come Before Tactics
If you can ‘Google’ the question and get an answer does that give you an unfair advantage over your competitors?
Do you know of a single successful brand that thrived by focusing on the tactics, before understanding where implementing those tactics would take them?
It’s important to know where you are going and why, before you try to get there.
Don’t be afraid to ask the questions only you can answer.
Image by Ohad.