Posts Tagged ‘marketing’
What Do Your Customers Care About?
Let’s look at some cold, hard, and fun facts. A search on Instagram one morning in mid-September for #me, gave me over 123 million results. Just 18 hours later a further 466,000 had been added. Let’s round that up to half a million a day, which means 26,000 photos with the hashtag ‘me’ are uploaded…
Read MoreHedging Is Risky
Have ever been scared to share more about what you stand for? Concerned about opening up about who you really are on your website? Anxious that the products and services you offer might put some people off? You’re not alone. One of the greatest challenges entrepreneurs feel keenly is the fear of scaring people off.…
Read MoreThe Uncommon Advantage
In the 80s you’d walk into a record shop and the store owner, along with the record company would literally tell you what to buy. In every store there was a wall with 100 square compartments, numbered unsurprisingly—TOP 100. You got to chose from what everyone else liked, or what DJs were playing that week.…
Read MoreThe Art Of The Offer
When we offer something, by definition we are putting it forward for consideration. And that’s often where we get stuck, selling our offerings, or ourselves short, because we become fixated on ‘the what’ of the offer. IKEA doesn’t sell you those six glasses and that red cushion you didn’t really need by honing in on…
Read MoreDon’t Just Build A Better Mousetrap
Do you remember when life was simple? A time when all tea bags were square and flat, and came with tea flavoured tea inside? Suddenly out of nowhere the tea landscape got messy and we had round bags, and bags with drawstrings. Tiny artisan tea companies sprouted up, selling boutique teas enveloped in gossamer pyramids,…
Read MoreDo Your Customers Feel Like They Belong?
I got a sensory jolt when I arrived at the QT Hotel on the Gold Coast last week, to speak at the Problogger Conference. The concierge greeted me wearing bright pink shorts and a matching smile, offering home made lemonade from the stand in the foyer. The receptionists wore one piece turquoise jumpsuits, with red…
Read MoreContent Is Not King
If you Google these four words you’ll get over 600 million search results in less than 0.2 seconds. Amongst these links you will read articles about putting as much content ‘out there’ as you can. Others will urge you to ditch advertising and create content instead, because content is the new way to drive traffic,…
Read MoreHow To Tell The Story Of Your Idea Using The ‘Value Proposition Hack’
The biggest challenge that many of my clients have isn’t coming up with great ideas, it’s articulating why those ideas should matter, to the right people. Explaining the value of an idea can be tough if you don’t have a place to start. I created the ‘value proposition hack’, so that you would have a…
Read MoreWhy People Pay And Why It Matters
The dictionary will tell you that marketing is the activity that surrounds the transfer of goods, from consumer to buyer. This, for that. But we also pay with time, attention and love. And even when we pay with money, it’s rarely a ‘this, for that’ transaction, since all value is subjective. It’s easy to fall…
Read MoreThe Diminishing Value Of Access
When a new business opens in your suburb, the first thing they do, with great fanfare, is plaster ‘now open’ signs around the neighbourhood. The ‘we’ve built it, now you’ll come’ mentality is alive and well in every industry. My son, along with thousands of others is in his first year at university. Most of…
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