Have ever been scared to share more about what you stand for? Concerned about opening up about who you really are on your website? Anxious that the products and services you offer might put some people off?

You’re not alone.

One of the greatest challenges entrepreneurs feel keenly is the fear of scaring people off.
And let’s face it hedging your bets feels safer.

But pleasing everyone, in order to attract someone, anyone, isn’t always the best business strategy.
In fact it’s your job to do exactly the opposite. You want to scare people off.

You want people to say, “No way, this really isn’t for me”. Because the people who get it, the ones who matter, will be saying, “At last, I’ve found her”.

Image by Simm Teller.