Posts Tagged ‘marketing’
The Power Of A Shared Narrative
Many shoppers wandering the department store on Saturday are browsing. Some are buying. Most people the menswear assistant offers to help, decline. But one or two ask if a particular shirt or jumper is available in their size. The response depends. It depends on three things—the stock levels, the training the sales team received, and…
Read MoreWhat Can You Learn From Your Competitors?
What’s the story your competitor doesn’t want to tell?
Read MoreThank You For Your Work
We can be more grateful customers and build the kind of organisations that create them on purpose.
Read MoreYour Company Needs A Strong Strategic Narrative
A strong strategic narrative enables us to prioritise the opportunities, plans and behaviours that align our vision and values with our customer’s unmet needs.
Read MoreGood Stories Drive Great Strategy
Successful brands have a great story long before they have a grand plan.
Read MoreThe Power Of Brand Energy
Brand energy builds brand equity.
Read MoreBuild Your Darlings
Build your darlings for the people you care about serving. Those people who will fall in love with how your work enables them to live the lives they want.
Read MoreBolder, Braver, Better Marketing
Is your marketing mindset limiting your ability to connect with and serve your customers better?
Read MoreHow Good Is Your Story?
A good story changes how we think. A great story changes how we feel and what we do.
Read MoreEveryone Speaks
If you search ‘best breakfast in Hobart’ on Trip Advisor, you’ll find a tiny, backstreet cafe in the number one spot. This cafe opens for six hours each day, only seats a dozen people and has a queue of eager diners waiting outside before it opens. It’s the kind of place the people who visit…
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