Posts Tagged ‘leadership’
What Will Change Once The Word Gets Out?
On the day after ‘the word gets out’ about your product or service, will you have a thousand news followers on Twitter? Will the kingmaker call? Will your inbox have ten new client leads? Will your stock be flying off the shelves? Will your business be better? Will your bank balance be healthy enough then?…
Read MoreWhat If Hype Had A Bigger Purpose?
I find it hard to believe the message that’s scrawled on the chalk board outside the deserted new cafe that still has that ‘unlived in’ feeling about it. The flustered, newly-minted barista is a dead giveaway. Every passer-by knows that it takes more than a week in business before you can make an all caps,…
Read MoreFear, Procrastination And Getting Runs On The Board
I recently met with a super-smart friend who has an important idea to share with the world, she had three questions about how best to get that idea out there. I had three answers that might help you to get your ideas out there too. Q. What’s the best process for doing xyz? A. The…
Read MoreAre You Ready To Tell People About You?
Have you ever come away from being asked the, ‘so, tell me about you’ question in a professional setting and felt like you nailed it—even just a little bit? How do you sum up the essence of who you are, what you stand for and what you’re capable of without sounding like an over-rehearsed egotist,…
Read MoreFreedom Is Something You Make
When I was growing up (and maybe when you were too), there were two ways you could earn a living. You could have a job, or have a business. Two clear choices, work for a boss, or be the boss. Career guidance advice went something like this… “Get good grades, to get a qualification, to…
Read MoreThe Business Case For Creating Great Customer Experiences
Saren Indah is a tiny fifteen room hotel in Ubud. It’s hard to stand out from the crowd in a market where amazing seven star resorts line up alongside cheaper than cheap backpacker accommodation. How do you differentiate when you are not the biggest, flashest or cheapest? Saren Indah should be lost in the mediocre…
Read MoreThere’s More Than One Way To Tell Your Story
In 2004 Chanel paid $33 million for the production of a two minute film which became the most expensive advert ever made. In a post GFC economy that figure seems shocking, but Chanel is one of the most valuable global brands. They have the marketing budget and they’re not afraid to use it. Dropbox was…
Read MorePick One Thing
When you think of Apple you immediately think about great design. You are reminded that Apple chooses to lead with design even in the moments between the moments that matter to you as a customer. It’s hard not to be in awe of a company that cares so much about your experience that they make…
Read MoreHow To Be Great
Dr Dre and Jimmy Iovine don’t make great headphones because they know the most about headphones. They make great headphones because they understand how music should sound and more importantly, they know that people want to feel, not just hear when they listen to it. “The right song at the right time will give you…
Read MoreHow To Hit Your Target
When an archer aims she doesn’t keep her eye on the target. She knows the target is there, but she sees it vaguely, or sometimes not at all. The point of aim is always closer than the target. Hitting the target is determined by how she aims, not by the fact that she’s shooting for…
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