Posts Tagged ‘inspiration’
Before You Create Marketing
Recognise that’s it is not your job to create marketing. It’s your job is to as Peter Drucker said, to create and keep a customer. Before Nespresso people paid for coffee by the jar or went to Starbucks. Before iTunes people waited for CDs to be released and shipped. Before Kindle we needed bookcases and…
Read MoreHow Everything Truly Great Is Inspired
This is the story of a trap we all fall into. Every single entrepreneur or creator without exception is thrown off course by following a similar pattern. It doesn’t matter if you are on the board of a Fortune 500 or a designer trying to get her blog off the ground. The same struggle happens…
Read MoreHow Great Products Are Born, Not Made
When you’re designing a product or service it’s easy to believe that making it the best in the world is what gives you a competitive advantage. But the thing about ‘best’ is that it’s subjective. ‘Best’ isn’t determined by you, it’s your customers and users who decide. The truth is that people don’t fall in…
Read MoreFear, Procrastination And Getting Runs On The Board
I recently met with a super-smart friend who has an important idea to share with the world, she had three questions about how best to get that idea out there. I had three answers that might help you to get your ideas out there too. Q. What’s the best process for doing xyz? A. The…
Read MoreIntention Is A Competitive Advantage
Having a competitive advantage is not just about being better in ways that can be measured, it’s about understanding your difference and about knowing how that difference will impact the lives of your customers. Great business leaders know what they want to do well and also importantly what they won’t do. While other banks were…
Read MoreThe Entrepreneurial Paradox
By definition entrepreneurs undertake to build whatever they are building at considerable risk to themselves. They do what humans are not naturally evolved to do, which is break free from the pack to try something different—something that might not work and may leave them exposed and on the edge, away from the apparent safety and…
Read MoreThe Limitations Of Knowing ‘How To’
For years we’ve been rewarded for knowing the right answer. All of those gummed gold stars licked and stuck in copybooks next to neatly spaced handwriting, served their purpose. We can’t help wanting to know the answer. Knowing ‘how to’ is barely an advantage to the twenty first century business owner or entrepreneur, because there…
Read MoreWhat If You Had One Line To Tell The Truth About Your Product?
Imagine you have a giant billboard to tell your customers the truth about your product or service. You’ve got just one line to do it in. What would your truth look and sound like? Is the truth in that single sentence what you want it to be? If not, what do you need to do…
Read MoreDo You Have A Human Business Strategy?
When I was a little girl buying new shoes was always an event. We went to a local shoe shop, the one that advertised the credentials of their ‘specially trained fitters’ in the window. We patiently waited our turn for the magic that was about to happen. This usually involved a matronly woman and what…
Read More30 Questions Every Startup And Entrepreneur Should Answer
We’ve become really good at looking for answers. So good in fact, that we get close to asking a billion questions every day in Google search. And yet as busy business owners and idea creators, we struggle to find time to ask really important questions of ourselves. Here then, are questions worth taking the time…
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