Posts Tagged ‘inspiration’
Why Instagram Changes The Face Of Marketing
It’s no secret that I’ve been a huge advocate of Instagram as a customer engagement and brand storytelling tool since Pintrest was knee high to a grasshopper. I’m amazed that more brands are not taking advantage of what I believe is one of the most rich marketing and brand storytelling opportunities of the decade. So…
Read MoreJimmy Choo Doesn’t Sell Shoes
Jimmy Choo has spent the past fifteen years successfully selling exactly the same thing over and over again and that thing isn’t leather or heels. When a woman holds or covets a pair of Jimmy Choos, she isn’t imagining how the shoes will feel on her feet, she’s fantasizing about how she will feel in…
Read MoreWhy Fascinate?— An Interview With Sally Hogshead
If you haven’t read Fascinate by Sally Hogshead go out and grab yourself a copy. In the book Sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the…
Read MoreShow Them What You’re Made Of
You could wait around until the CEO rubber stamps your ideas. Your book can gather dust for years until an agent discovers your writing and you can while away a decade in a cubicle wondering when Saatchi and Saatchi will call. Or you can simply show the world what you’re made of and pick yourself.…
Read MoreHow To Guarantee Failure
Do nothing. Don’t start. Sit on the fence. Avoid taking the first step. Stay in analysis. Stand still. Never ship. Look for ten different opinions. Act on none. Stop trusting your gut and feeling like gold dust. You are. Image by Christa Lohman.
Read MoreTrust And Excuses
The next time you don’t quite manage to do what you said you’d do, send your apology and stop there. Don’t be tempted to say I’m sorry……and. Excuses actually don’t change how the other person is feeling about being let down by you. Making excuses simply justifies your inaction to you. Excuses don’t help you…
Read MoreHow To Get Million Dollar Marketing For Just £3
The UK supermarket chain Sainsbury’s just scored millions of dollars worth of marketing for £3 and the price of a postage stamp, by simply employing someone who gave a damn. This is a heart warming story of a customer service employee who used his initiative, didn’t behave like a cog and treated a three year…
Read MoreMost People
Most people believe that the day starts at nine and ends at five. That you need the permission of others to start. Most people believe that rules are made by others. That their horizon is a definite line. Most people believe that work must be difficult. That life begins in the two weeks when they…
Read MoreWhen What You Sell Isn’t What You’re Selling
Yesterday I skipped the early gym session, packed up my mac book and headed out to the hair salon. This particular salon runs a no appointment system, it’s first-come first-served. So I got there almost an hour before they opened, sat on the floor outside and worked. Ten minutes later another lady arrived, twenty minutes…
Read MoreOnly We
Starbucks has been the only coffee chain since the 90’s where you can legally buy a Frappuccino®. Try selling a whipped iced coffee with that name and you’ll be busted by the intellectual property police. You can’t call your customer service centre the Genius Bar® either, that doesn’t mean you can’t have one. Even a…
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