Posts Tagged ‘entrepreneurship’
2 Questions To Answer Before Bringing An Idea To Market
1. How does your customer want to feel after she’s bought your product or experienced your service? 2. How are you going to get her there? Image by Renato Targa.
Read MoreSomething To Lose
The solitary guy who sets up shop in his garage or carves out a space at the local cafe to use as an office has nothing to lose. He can tell his friends that he’s following his passion, that it might not work but he’s giving it a go anyway. Not so easy to be…
Read MoreAnyone Could Have Done It
Anyone could have written that book. Had this idea. Made that project work. Pulled this off. The thing is they didn’t. That most people don’t. And you’re not just anyone. Image by Alexander Kesselaar.
Read MoreThe Fortune Cookie Principle™
Every idea, innovation, product and service has two elements. The cookie…. the commodity, the utility, the tangible, the facts, the logical benefit. The cookie is the thing you put in the shop window which has a fixed inherent value. Then there’s the fortune, the intangible part of the product or service which is where the…
Read MoreThe Hard Part
The hard part of becoming a personal trainer isn’t learning which muscle does what. There are plenty of study guides and anatomy books to help an aspiring trainer to get a Certificate IV in Fitness. No, the hard part is the art of telling a story that people you hope will sign up for your…
Read MoreThe Shortcut
The secret to overnight success is that there is no such thing as an overnight success. Here’s the formula. DO GOOD WORK x TIME = OPPORTUNITY TO SUCCEED This is how a self-published Kansas mother of three became the number #1 Amazon Business Bestseller in a week when ‘online influencers’ backed by big publishing houses…
Read MoreThe Bottom Line
There’s an irony about entrepreneurship or starting a business and it’s this. When you begin you’re obsessed with the starting part. Just starting it seems is enough. You may have a vision for what could be, but there is not so much pressure to get there in the beginning. Once you’ve succeeded a little it…
Read MoreAdapting Or Shaping
Are you adapting to the current environment, or shaping what’s to come? The most successful people, businesses and brands don’t jump on today’s bandwagon they design the future. How are you doing that? Image by Mark JP.
Read MoreWhat Does It Take To Be In The 1%?
”99% of ”brands” are about as inspiring, interesting, and enlightening as a cup of lukewarm tea. Which is exactly why you shouldn’t be.” -Umair Haque So the good news then is that it’s not that hard to be the 1%! I asked Umair what he thought it took to be in the 1 %. He…
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