Posts Tagged ‘entrepreneurship’
7 Steps To Becoming A More Strategic Marketer
As marketers we spend much of our time and energy on tactics. We agonise over the creation of lead magnets, spend countless hours honing sales pages and perfecting social media promotions. How To Become A More Strategic Marketer 1. Take a long-term view of your business, one that doesn’t require you to go for quick…
Read MoreWhat Do You Want Your Audience To Remember?
Many people who’ve read my latest book Meaningful: The story of ideas that fly say that the introduction impacted them the most. It would never have been written without a nudge from a trusted friend, who reminded me after he’d read the manuscript that some people might only read one page. We don’t always have…
Read MoreWhat Can You Build Upon?
You have just 20 minutes. What’s the most valuable thing you can do with them? It probably isn’t checking your LinkedIn updates, responding to housekeeping emails or listening to one more podcast about productivity. Checking and updating may feel like work but they aren’t things you can build upon. If you can’t look back at…
Read MoreA Reputation That Precedes You
It’s 5pm, still thirty minutes to go before Mr Wong opens its doors for dinner. The line snakes down the street and around the corner. A few people have bookings for tables of six or more, but not many, most are walk-ins who know that if you’re not dining with a bigger group and have…
Read MoreWhat To Question
The comedian doesn’t think about how he to be funnier, he tries to understand what makes people laugh and why. The shoe designer doesn’t simply consider what will look good, she obsesses over what will make a woman feel good. The architect doesn’t just consider the orientation of the building, he cares about how people…
Read MoreDouble Your Business
Greg opened his diary and booked the new client in. It was a small electrical job, hardly worth going out of his way for the call out fee of $120—the kind of job that most of his competitors wouldn’t have dreamed of booking this close to Christmas when everyone wanted everything yesterday. He turned up…
Read MoreThe Value Of Unknowns
Will the new product launch be successful? Is this really what customers want? Will the digital marketing initiative drive enough sales? Is this the right person to hire? Will the redesign improve engagement? Is the timing perfect? The truth is that we can’t know for sure. That doesn’t stop us trying to act as if…
Read MoreDesign For The Outcome You Want
Susan is the VP of Sales at a large company. She’s more than a little frustrated that her sales team keep selling legacy products to customers and don’t make the effort to introduce new product lines to them instead. Of course it’s easier for the sales guy to earn his bonus by filling repeat orders…
Read MoreWhat’s The End Game?
Before you pivot. Before you expand. Before you take on extra staff. Before you act on conventional wisdom. Before you panic about the numbers. Before you say ‘yes’ to something when you really mean ‘no’. Before you become someone you don’t recognise. Ask yourself, What was my original intention for this business? Now write those…
Read MoreWhat Your Marketing Needs More Of
Think of a person you love to be around, someone you have rich and satisfying conversations with. It’s likely your conversations are a two-way exchange including acknowledgement, pauses and even moments of silence. Compare that to how we market to customers. We know that the best conversations make room for both parties. Traditional marketing conditioned…
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