Posts Tagged ‘entrepreneurship’
What’s Your Reason?
The pressure to take part in the race to be first is real, and not just in business. We’re subtly enrolled and invested in this quest from the moment our parents start comparing our progress from cutting teeth to crawling, with that of our peers. Our culture associates coming first with being happier, having more…
Read MoreThe Secret To Being Exceptional
You might remember when you were a high school student (as I do) trying to work out a revision system that helped you to maximise your chances of academic success. I never had much luck. Teachers held up model students as examples of how ‘hard work’ paid off. Straight-A students it seemed were the ones…
Read MoreThe Limitations Of What We Measure
A friend recently posted a photo on social media of a star chart pinned up in her son’s classroom for all to see. You will have come across one of these before. Maybe the one you remember had your name clearly written in neat handwriting on the left alongside a blank column to the right,…
Read MoreWhy You Need To Build A Story-Driven Business
What drives our desire to get better at telling the story of our products, services and companies? We’re used to thinking of story as a way to create and communicate value. We know the running shoe with a tick on the side is more valuable than the one without because of the expectations and meaning…
Read MoreYou WILL Have Unhappy Customers
Unhappy customers are a bit of an Achilles heel of the committed entrepreneur, business owner or leader. When you’re working hard to build a business and do meaningful work the last thing you want to hear is that you haven’t met the mark. You can find thousands of practical, stay calm, listen, sympathise, don’t take…
Read MoreA Question Of Priorities
A priority is defined as something worthy of special attention. We get better at prioritising the things that are most important when we stop to question if our actions align with this definition. Consider the things that unintentionally become a priority in your day, that then go on to form and affect your actions, strategy…
Read MoreShouting To Be Heard
If we want our ideas to be embraced, we have two choices. We can shout to be heard, or we can listen to understand. When we shout, we’re not even sure who is listening. When we understand we know what the listener is ready to hear next. We all know which strategy has the best…
Read MoreThe Best Kind Of Self-Promotion
A new group fitness instructor arrives to teach a class at the gym. He’s an unknown quantity, but a few people give him a shot. Within a month his class is either packed or half-empty. The instructor who is struggling to get the numbers announces details of his upcoming classes at the end of each…
Read MoreThree Steps To Telling Better Product Stories
When it comes to marketing our products and services there are a couple of storylines we fall back on. We either invite prospective customers to look at our impressive features and benefits or urge them to notice how much better our product is than anything else that exists in the category. Those tactics may have…
Read More5 Ways To Be A More Resourceful Marketer
The problem with most marketing is that it not only feels inauthentic to the customer, it also relies on tired old tactics that do the opposite of what the marketer intended. It interrupts instead of inspiring, disconnects instead of delighting. We can do better. How To Be A More Resourceful Marketer 1. Pretend you have…
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