entrepreneurship

Exactly Who Do You Serve?

It’s easier to build the right business for the right people when you know who those people are.

The Bounds Of Possibility

Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.

Planned Progress

By Bernadette | |

If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.

Our culture has taught us that we should multiply our effort to maximise our reward. But a sustainable business—one that is both viable and brings us joy, doesn’t always necessitate exponential growth.

Everything Speaks

By copilot | |

The fundamentals don’t garner loyalty. Customers want an experience. People don’t just buy what we serve—they buy how it makes them feel.

Always, Sometimes, Never

By Bernadette | |

Doing our best work requires us to pay attention to the things and people that energise us. One way to do this is to consider categorising potential opportunities, projects or clients into three buckets. Always, sometimes and never. The goal is to do more of the ‘always’ work, on the projects that both energise us…

Build Your Darlings

By Bernadette | |

Build your darlings for the people you care about serving. Those people who will fall in love with how your work enables them to live the lives they want.

Better Work Happens By Design

By Bernadette | |

My parents both left school in their early teens. They and most of their peers were manual labourers, who didn’t get to choose the kind of work they did. They worked in factories or on building sites for most of their lives. Work for them was a means to an end—a way to contribute to…

Efficiency Vs. Meaning

By Bernadette | |

Mike’s been driving for Uber for three years. In that time he’s done 20,000 trips while maintaining a consistent 4.94-star rating. Mike works when he wants to. He’s earning more than enough money to pay the bills, and yet he can’t help feeling there’s something missing. Mike is a phenomenally successful Uber driver by any…