Posts Tagged ‘customer insights’
A Common Sense Approach To Customer Insights
Joanne is a small business owner. She operates a catering van that travels to local industrial estates, serving workers who don’t have easy access to high street cafes and fast food restaurants closer to town. Joanne’s business lives and dies on what she knows about her customers. So she makes it her business to know…
Read MoreThe Value Of Customer Questions
Every day our customers give us clues about what’s important to them and what they really want. Often we ignore them. Questions like the one asked of a running shoe manufacturer, which was followed up with this response: “Thank you for your email regarding shoes for a mud run. Unfortunately, we don’t stock a shoe…
Read MoreWhen It Comes To Customer Insights Go Deeper
Grace is 32 years old, she has worked hard to establish herself on the career ladder and bought her first home. Grace and her partner Mike are trying for a baby. As marketers with a brand story to tell we’re in a hurry to gather as much data as we can about Grace. We want…
Read MoreHow Do You Know?
How do you know which product to launch next? How do you know which packaging works best? How do you know what it feels like for someone to encounter your brand? How do you know what story your customer will tell tomorrow about the experience he had today? What we know (or perhaps don’t yet…
Read MoreHow Will You Get To Where You Want To Go?
There are always things we know we’d like to change or improve about our businesses. Often we’re just not sure what’s missing, how to begin or even where to start. To make change happen you need to have the vision to know where you’re going, the skills and resources that enable you to get there…
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