Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

How Do You Know?

How do you know which product to launch next?

How do you know which packaging works best?

How do you know what it feels like for someone to encounter your brand?

How do you know what story your customer will tell tomorrow about the experience he had today?

What we know (or perhaps don’t yet know), about our customers should be the thing that impacts what we do now and next.

How are you getting better at knowing?

Image by Glen Scott.

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